Toronto Brace Yourself For G20 & G8

The world economic leaders will be in Toronto for next few day to discuss everything from economics to social issues. The representatives for these events are know as the G2o or G8.

The G20 consists of the 20 strong world nations and the G8 consisting of 8.

Usually when such events take place, the hosting city is on lockdown. This year we see it in Toronto, where it seems everything is on constant lock down.

Basically what this means for most Torontonians, those who live or work in the city is massive delays and basically a very quiet downtown. Along with protests and drama. The authorities however are on the hunt for any trouble makers.

Really this whole protesting idea is funny. Protests are not at all a Canadian thing. At least not in the provinces other then Quebec. We see most protesting done in foreign lands. Most recently Greece, who on any given day would love nothing more then to protest.

My big question is why are most foreign countries willing to protest, argue, and demand more yet Canada sits back and accepts the state of the country as is. Now I fully understand that Canada is very well off and we have it really well. Yet when it comes to politics and knowing what is going on in our own country, Canadians don't have much of an idea. I can guarantee that more Canadians are familiar with any global event rather then local.

Additional Reading:

• The Globe and Mail

• The Star

• Blog TO

• G20

• G8

The World Cup So Far

The 2010 World Cup has so far gone off to a slow start, apart from the calm and confident German team. This years tournament has been under a bit of scrutiny regarding location, ball and those noise makers the vuvuzela.

The decision to host in South Africa was one of Sepp Blatter's ideas to rotate the tournament. So it would one year be in Africa, then South America and so on. Since then the idea has been binned, however South Africa won the right to host. Many felt that bringing the world there was an idea more so for politics. The reality is that South Africa isn't the richest of nations nor the safest. The stadia are struggling to fill over 30,000 people and so on. Truth be told, South Africa could probably host the tournament best of all the other African Nations. However the time just doesn't seem right. We can give the tournament just out of political correctness. It needs to be in a nation that is equipped.

I would like to add that in 1995 South Africa hosted and won the Rugby World Cup. It was an amazing event. However Rugby doesn't attract the crowds football does. And It's a more popular sport on South Africa.

So far a lot of players and staff have complained a bit about the ball. Saying it's too bouncy. Now I haven't physically held or played with the ball. But from what I have seen on TV it seems that I would agree with the complaints.

Now the Vuvuzela. Wow, could that be any more annoying. FIFA debated banning it, but with drew that thought. Even though players were complaining the noise was effecting concentration.

Once again FIFA lets the global world of football down.

One Day To Go

It's been a bit too long since the last posting. So from this point on I will make the effort for a daily blog.

Tomorrow is the kick off to the 2010 World Cup. The excitement is all around.

One thing I personally love about the World Cup is the commercials. And although Adidas is the official sponsor of the tournament, and adidas tends to make brilliant commercials. My hat this year, so far, goes to Nike for their incredible ad featuring some of the games top stars.

You will notice in the nike ad that two stars in it, will not feature in the cup.

Nike - Write The Future

Adidas

Puma

Umbro

World Cup

World Cup South Africa 2010

Seeing as that we are so close to the world's biggest tournament starting, I think it's important we write something about it.

The World Cup is the greatest tournament in the world. This year sees it for the first time in the African Continent. When South Africa won the right to host it many people and nations were some what disappointed. People including South Africans felt they were not ready to host such a prestige event. I personally think it will be great. I'm a huge rugby fan too, and back in 1995 South Africa hosted the Rugby World Cup. It was an amazing cup with South Africa winning. I can guarantee that it wont be the case in this tournament.

The favorites this time around are Brazil, Spain, and even England. Many are saying Argentina too, however I feel that under Maradona, Argentina will not win.

Living in Canada, we will see the first matches starting at 7:15 am with the last one starting at 2:15 pm. So for many we will be at work. But this year the CBC will be showing all the games online! So there is no need to leave your cubicle, desk, beach, backyard....anywhere your football heart desires. We can enjoy it anywhere! The tournament kicks off June 11. And for one month the world will enjoy a unity created by a ball and passion.

Here is all the time's from the CBC

New Site

Just wanted to give everyone a heads up that our new and improved Anodyne Website is fully back in service.

It was definitely time for a change!

www.anodyneadvertising.com

What the blog is about?

i realize in the first couple posts were about Anodyne the agency. What we mean and what we offer. This blog will however be about randomness. Things we like. Everything from Technology to sport. News, politics, anything we feel needs to be posted.

Anodyne means without pain and that's what we're like.

Anodyne Advertising the agency

Most advertising agencies say they are different. Why? Because they want to stand out from the crowd. And admittedly so do we. But rather than just talk about being different‚ we show you everyday how we are different. Unique in our approach to customer service which supports every product or service we offer. Passionate about making your job easier and your campaigns more successful. Not content to tell you that you are always right even though you are the client‚ but confident enough to be consultative while working towards the right solution with you.

Recruitment Solutions

When people think of recruitment advertising‚ they typically think of online job postings newspaper print ads perhaps even career fairs. When we think of recruitment advertising‚ we think of reaching out and communicating to your future employee where they live and breathe.

Change is the only thing we can be sure of!

Interactive

We don’t sit back and watch the world change. We bring our clients new developments as they happen. We’ll give you unbiased opinions about which sites and services are best for you all the time and that’s a guarantee.

Using expensive media to drive traffic to inexpensive ones

We’ve launched numerous career micro sites‚ e−cards‚ e−marketing programs‚ and collateral which have brought candidates right to our clients’ doors. We do this by combining interactive strategies with recruitment programs of all types of media‚ giving our clients the best return on their technology investment. Our account teams creative teams and interactive group are all part of the same team and that means exceptional service and expertise across all media. We can help you address the challenges of using technology to reduce cost while still empowering your brand.

• Media planning/buying	• Job board cross posting
• Referral programs	• Online Career Fairs
• Email newsletter	• Pay−per−click advertising
• Collateral	• Micro Sites
• E−cards

Online Posting Tip
Looking for a change in your recruiting strategy? Contact us about using online resources to your advantage such as Canada’s fastest growing recruitment site MyCareerFair.ca where you can not only post jobs but also conduct online interviews and career fairs.

Web

We specialize in creating websites that really spark your imagination and draw you in. They’re easy to use and easily accessible‚ and tell you all about its products or services. Our technical designers and specialists help you deliver your on−line objectives. Our web team stays on top of trends‚ uncovers opportunities for your business‚ offers strategic advice and recommends effective solutions that fulfill your objectives. Furthermore‚ we work in tandem with your off−line marketing and business strategies to ensure a consistency of brand message.

• Web Design and Development

Clean designs rigorously tested for usability‚ accessibility‚ information pathways and site structure.

• Online Marketing

Delivering the right message to the right audience at the right time with the right tools.

• Content Management Systems (CMS)

Enabling you to manage the content of your site.

• Search Engine Optimisation (SEO)

Looking after the site’s ranking‚ placement and visibility.

• Customer Relationship Management Systems (CRM)

Allowing you to improve your customer services and use customer information for targeted marketing.

Web Tip
You’ve heard the saying ‘less is more’ this holds true with websites as well. When deciding on a web concept the one with a flashing logo music and spinning buttons may not be the best choice. Too much flash animation will not only slow your site down‚ but may detract from your message.

Premiums & Promotional Services

Looking to give a boost to your recruitment initiatives motivate your people or build employee loyalty? Interested in attracting new clients or promoting your company’s visibility? Anodyne has a huge selection of premiums to accomplish all of this. We listen to your needs and goals. We get to know your audience. Then we get inventive‚ creating and implementing thematic ideas for your employee referral program or career fair booth. Or recommending the perfect piece(s) that add another dimension of fun and excitement to help promote your company‚ drive your initiatives‚ and make a lasting impression with your target market.

We can create new or enhance your already established programs for:

• Trade shows	• Career fairs
• Employee recognition or incentives	• Employee referral awards
• Give aways

Let us help you make your next event a total success. When you want to create added excitement‚ and added advertising value‚ we have your solutions. To join our mailing list and be one of the first to hear about our promotional specials‚ submit your email to: promo@anodyneadvertising.com

Promo Tip
Can this promo piece be used for multiple campaigns/promotions? If so‚ consider buying in bulk. This will reduce your cost per piece as well as set–up charges.

Design/Marketing

The creative process is different at Anodyne. Our goal is simple – to get our clients noticed. Whether you’re working with a limited buget or the sky’s the limit‚ you deserve the most bang for your buck. When you choose to work with Anodyne you get the same creativity‚ experience and expert graphic design and advertising services no matter what kind of budget we’re afforded‚ and we promise to work equally hard to attract attention to your business.

We have worked on a variety of different creative projects‚ from trade show displays and signage to vehicle graphics and collateral printing. Our team of professionals have the know how and experience to bring your ideas to reality. Our printing partners have printed on virtually every medium and this experience only further enables us to bring new and unique ideas to every project.

• Signage	• Letter head
• Brochures	• Vehicle Graphics
• Business Cards	• Trade Show booths
• Product manuals

Alternative Marketing Tip
Let our lively‚ vivacious Street Team (Brand Ambassadors) distribute your marketing materials. We offer a labour force to distribute your materials in an efficient‚ friendly and professional manner. We also offer creative guerrilla marketing ideas for companies looking to consider public stunts or engage and connect with consumers on a more personal level.

Anodyne?

Anodyne [an-uh-dayn] - Latin an-, "without" + odune "pain"
Greek "anodunos" meaning "free from pain"